Baofeng Fashion seizes the blue ocean market of shoe industry
Date：2013-02-15
The authorized dealers of Baofeng Fashion International Holding Co., Ltd., a fashion footwear enterprise, have successfully settled in the top business districts of the Philippines, Singapore and Indonesia's major cities.
Mr. Chen Qingwei, Executive President of Baofeng Fashion, said that the market cake of slippers from home to outdoor is not small. The Southeast Asian market contains huge trade opportunities, and the Southeast Asian region will play a more important strategic role in the next 20 years. Baofeng Fashion will complete the deployment of radiating the whole Southeast Asia through the Philippines, Singapore, Indonesia and Malaysia. In the emerging Southeast Asian slipper market, it will fully explore consumer demand and trade order opportunities, avoid the competitive traditional "red sea" trade market of the shoe industry, and expand the broad "blue sea" market of the shoe industry. After expanding the market cake in Southeast Asia, Baofeng Fashion's next strategic plan will take the whole Asia as its territory and finally achieve the ultimate goal of brand internationalization.
It is reported that Baofeng now has more than 1000 product sales points, covering mainland China, Hong Kong, Macao and other places. According to a market survey, Baofeng Fashion Group was the largest casual shoe exporter in China in 2011, ranking first in the sales of fashion casual shoes of China's local independent brands.